SEO Agency Cardiff

SEO Agency Cardiff

Toby Design is a Cardiff SEO agency. We can help you unlock the full potential of your online presence through the power of Search Engine Optimisation (SEO). In the digital landscape, SEO acts as a compass guiding your business towards greater visibility and success. Simply put, SEO involves the strategic optimisation of your website to enhance its search engine ranking, making it more discoverable to potential customers. By employing proven techniques, our Cardiff SEO team remain dedicated to elevating your brand’s online visibility, driving organic traffic, and ultimately, boosting your bottom line. Below is a simple explanation of all the techniques we employ in our Cardiff SEO Package to help get your business ranked.

The top 3 Google search results get 54.4% of all clicks
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1st Result In Google Gets 27.6% of All Clicks
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Moving Up One Position Increases CTR By 32.3%
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Set Up Google Services

Setting up Google services for SEO, including Search Console and Analytics, is like giving your website a pair of smart glasses.

With Google Search Console, you tell Google about your site, making sure it understands and showcases it properly in search results. It’s like a report card, helping you fix any issues and ensuring Google sees your site in the best light.

On the other hand, Google Analytics acts like a friendly detective, tracking who visits your site, where they come from, and what they do there. It’s your secret agent for understanding your website’s popularity and making it even better for your visitors.

On Page SEO

On-page SEO is like giving your website a good recipe for success. It involves tweaking and improving elements directly on your web pages so that search engines, like Google, can easily understand what your content is about.

This includes using the right keywords in titles, headings, and throughout your content, making sure your website is easy to navigate, and optimising images. It’s basically organizing and presenting your information in a way that not only appeals to search engines but also makes your website more enjoyable and understandable for visitors.

Off Page SEO

Off-page SEO is like spreading the word about your website outside its walls. While on-page SEO focuses on optimising your site itself, off-page SEO is about building its reputation on the internet.

It involves activities like getting other websites to link to yours (backlinks), engaging on social media, and creating a positive buzz about your content. Think of it as building your website’s popularity in the neighbourhood, the more respected and talked about it is by others (other websites), the more search engines trust and value it.

Off-page SEO helps your site make connections across the web, boosting its credibility and authority for better visibility in search engine results.

Technical SEO

Technical SEO is like fine tuning the engine of your website to make it run smoothly and efficiently. It involves optimising the technical aspects of your site to enhance its crawlability, indexation, and overall performance in search engines.

This includes tasks like improving website speed, optimising the site’s structure for search engine bots, and ensuring proper implementation of tags and meta elements. Think of technical SEO as the mechanic’s work under the hood, fixing any issues that could affect how search engines understand and rank your website.

By addressing these technical details, you’re ensuring that your website is not only attractive to users but also well liked by search engines

Keyword Research

Keyword research is like uncovering the secret code that connects your content with what people are searching for online. It’s a crucial step in search engine optimisation (SEO) where you identify and analyse the words and phrases (keywords) that your target audience is likely to use when searching for information related to your content or business.

By understanding these keywords, you can strategically incorporate them into your website content, making it more likely to appear in search engine results when someone looks for those specific terms.

It’s like speaking the same language as your audience, helping your content get discovered and attracting the right visitors to your website. Effective keyword research lays the foundation for a successful SEO strategy, ensuring that your content aligns with the actual terms people use when seeking information or products online.

Link Building

Link building is akin to building connections in the online world. It’s a fundamental aspect of off-page SEO where you work to acquire links from other websites to yours.

Think of these links as recommendations or votes of confidence for your content. The more high-quality and relevant websites link to your pages, the more search engines perceive your site as trustworthy and authoritative. It’s like getting referrals in the digital realm, each link acts as a validation, signalling to search engines that your content is valuable and worth showing in search results.

However, it’s crucial to focus on quality over quantity, ensuring that the links come from reputable sources in your industry.

Optimised Content Writing

Optimised content writing is like crafting a message that not only resonates with your audience but also speaks the language of search engines. It involves creating high-quality, relevant, and valuable content for your website while strategically incorporating keywords and following SEO best practices.

It’s about finding the right balance between engaging your readers and making your content easily discoverable by search engines. Think of it as painting a picture with words, where you use language that not only appeals to your target audience but also aligns with the topics and terms people are searching for online.

Local SEO

Local SEO is like putting your business on the map in the digital world. It focuses on optimising your online presence to attract local customers when they search for products or services near them.

This involves tasks like creating and updating your Google My Business profile, getting online reviews, and ensuring your business information is consistent across online platforms.

Local link building is a key part of this strategy, it involves acquiring links from local websites and directories, similar to getting recommendations from local neighbours.

Beware of unscrupulous SEO agencies employing black hat SEO tactics, such as keyword stuffing and buying low quality backlinks, which can lead to severe consequences like search engine penalties. These agencies often make false promises of overnight success and guaranteed top rankings, jeopardizing your website’s credibility and brand reputation. Choose a Cardiff SEO service provider wisely, prioritizing transparency and ethical practices to safeguard your online assets and achieve lasting results.

SEO Agency Cardiff - Frequently Asked Questions

SEO is a long-term strategy, and the timeline for results varies. It typically takes several months to see significant improvements. Factors such as competition, industry, and the current state of your website influence the timeframe.

Think of SEO as tending to a garden. Just as a garden needs constant care, ongoing SEO efforts are crucial for your online presence to flourish. If you’ve put in a year of effort and take a three month break, things may seem okay initially. Yet, without consistent attention, “weeds” (like competition) can impact your online vitality. Our SEO work ensures lasting benefits, similar to tending to a garden’s foundation. In the competitive digital landscape, rivals may try to overshadow you, akin to dealing with weeds. If this occurs, contacting our SEO Cardiff experts after your campaign allows us to strategise and maintain the flourishing growth of your digital presence.

Absolutely, you can certainly attempt to do SEO on your own. You will need a solid grasp of its principles, continuous learning, and persistent effort. There are many online resources and guides available to help you understand the basics of SEO. However, it’s important to note that SEO is a complex and ever evolving field, thats why we would recommend our Cardiff SEO team handling things for your business.

If you choose not to optimise your website for SEO, it may result in lower visibility on search engines. Without SEO, your site is less likely to rank well in search results, making it challenging for potential customers to find your business online. Optimising your website for SEO enhances its chances of appearing prominently in relevant searches, increasing organic traffic, and ultimately, improving your online presence and business visibility.


While some users might discover your website through direct searches or referrals, SEO significantly enhances your site’s visibility. Without SEO, your website relies more on chance encounters, limiting its reach and potential audience.

SEO and paid advertising serve distinct purposes. SEO involves optimizing your website to rank organically in search results, attracting free, sustainable traffic. On the other hand, paid advertising, such as Google Ads, involves paying for placements to drive immediate traffic. SEO is a long-term strategy, while paid ads provide quicker, but temporary, results.

Monitoring key performance indicators (KPIs) is crucial. Track changes in organic traffic, keyword rankings, and conversion rates over time. Tools like Google Analytics provide insights into user behavior. Additionally, our Cardiff SEO team will provide you with regular audits and performance analyses to help assess the effectiveness of implemented strategies and identify areas for improvement.

The cost of Cardiff SEO Services can vary significantly based on various factors unique to each individual case. Factors such as the competitiveness of your industry, the current state of your website, your business goals, and the scope of the SEO services required all play a role in determining the cost. It’s recommended to discuss your specific needs as we can then provide a customised quote based on a thorough analysis of your situation. This allows for a more accurate estimation tailored to your business objectives and the level of SEO support needed.


No, you won’t be tied into a lengthy contract. Our Cardiff SEO services allows you to pay on a monthly basis without a long term commitment.

While we can’t offer a guarantee on specific results, I can assure you that our SEO efforts are focused on implementing industry best practices to enhance your website’s visibility and performance. SEO outcomes are influenced by various factors, including competition, industry trends, and algorithm changes. We are committed to delivering comprehensive and effective SEO strategies, continually optimising your online presence. Regular performance assessments and adjustments will be made to maximise results, although specific outcomes may vary. Beware of any Cardiff SEO agency guaranteeing specific results.


If you are interested in a more in depth explanation of all that is involved in SEO please see our SEO Cardiff Blog Post

Francesca Carly Official
Francesca Carly Official
Created a wonderful piece of work for me and my fiance. Very professional and willing to go the extra mile to ensure our requests were met!
Matt is fantastic! He presented his original designs based off my descriptions. From there he was extremely receptive and professional in adjusting the logo design in line with my requested requirements. Constantly editing in line with what we needed for our logo and company label design. A testament to his work!
Rhydian Edbow
Rhydian Edbow
A very fast and effective service. Very reliable and is there throughout the whole thing until the end project.
William Charles
William Charles
Professional and very talented! Brilliant website design, so much better than my old site. Will definitely hire again in future ^^

SEO Agency Cardiff - Recently Completed Websites

SEO Agency Cardiff